A.B. Kinis

Responsibilities:

Overall Concept Development
Branding
Engagement Ideation and Execution
Set Design
Web Design
Product Seeding Strategy
Marketing Strategy
Talent Management

The goal of this campaign was to highlight the customizable nature of the brand. Strategy included shooting models in different elements with a variety of moods and props to convey versatility and encourage individuality.

Key collaborations with local successful brands with similar vibes helped to offset a minimal production budget and facilitate organic trafﬁc to social media sites.