Responsibilities:
- Concept Creation
- Set Design
- Direction
- Video Content Editing
As an addition to my application for a position with Nike I decided to show my understanding of subtext and brand synergy rather than try to demonstrate it through words.
I created a series of videos that capture my understanding of what the Nike brand represents to me as woman, an athlete, and a competitor. I chose a series of classic soul songs to enhance the themes of love and adoration for seemingly challenging tasks and play on the irony of solitude in each segment.
I intentionally maintained a realistic color environment throughout the videos to connect and inspire people in a more realistic and deliberate way.
Lanie Veech 